Dodge and Viper to Go Separate Ways
Chrysler made an announcement of dropping the logo of Dodge from the new SRT nameplate that is 2013 Viper.
The press release from Chrysler cars about the 2013 Viper, which is under production in Detroit, states that the car will soon see the day light, but with no Dodge logo flaunting on the new STR nameplate. Thus, the car will just be known as the STR Viper now onward. This will provide lot of freedom to the STR group to experiment with this American sport car.
According to the Dan Reid (spokesperson for Chrysler), “no parts sharing with the two Fiat Group premium sports-car brands, Maserati or Ferrari,” will be there. This will allow the iconic sports car to remain as authentic as possible.
Earlier in August, Chrysler made an announcement of the separation of SRT from Dodge in order to form a distinctive high-performance brand. The SRT brand features four vehicles namely Dodge Challenger SRT8, Dodge Charger RT8, Jeep Grand Cherokee SRT8 and Chrysler 300 SRT8. All these cars will wear the badges of their respective nameplate, unlike the 2013 Viper.
There are no reports or hints stating the actual reason or idea behind the Viper dropping the Dodge badge from its nameplate. Albeit there have been rumors that the dropping of Dodge batch may have something to do with the CAFÉ (Corporate Average Fuel Economy) regulations or it may be due to the more badge-conscious market, we feel there is no need to worry as any car carrying SRT badge is usually strong and power packed.